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Red Bull Racing - it's now business first, not sport.

Regarding :-

Red Bull power play: How Austria is tightening its grip on the F1 team

As soon as Mateshietz died, the passion project died with him and the suits in Red Bull started circling for the power, the glamour and of course the increased profits to turn into bonuses that they can get from Red Bull Racing.  They'd believe they can transition their undoubted expertise at running a marketing company that makes a drink under license and rebrands it into an elite sporting field at the pinnacle of engineering that actually manufactures real products with unique IP to remorseless, relentless deadlines.  This is going to be tested in real time in the glare of global publicity.  Barely anyone notices if the new flavour of sloshy caffeine is a week late.  They do if the new front wing is.

The first example of this was the fact that Alpha Tauri was told to wash it's own face economically, hence the rebrand and the consolidation into the UK.

RBR will now "enjoy" all the business efficiencies that will be loaded onto PowerPoint. Why should a team that has the capability for $600m F1 spend continue with that ability?  The cost cap is a third of that, so you don't need all those people do you - be more efficient - why run with the flexibility of 50% capacity when you can push yourselves with stretch targets of 95% efficiency (i.e. less staff).

All of which transitions RBR from being a sports team that happens to be extremely good at making money - through it's success - into a business that happens to do sport.

If RBR fans want to know what this turns into - look at Alpine.
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